Web Design and Advertising

Core Subjects:

Title of Course: Graphic Design
Duration : 125 hrs, 8 credits
Aims and Content: The course includes image processing as well as theory and use of the graphic tools Photoshop and Illustrator. We study digital photography and image processing for different purposes including the formats used in printing and web production. Students learn about the primary elements of layout (colour, form, typography and composition) and the critical analysis of the quality, technique and aesthetics of images. A personal visual style is developed by theoretical study and practical application. Design as a graphic element is part of the portfolio.

Title of Course: Web Design - Elementary
Duration: 175 hrs, 8 credits
Aims and Content: Students learn about the requirements of layout, image processing on the web and the programmes used in web production. The course centres on the usefulness and accessibility of web production. Students learn how to critically analyse quality, technique and aesthetics in web design.
The course teaches the primary constituents of web layout (colour, form, typography and composition) and the optimization methods for different screens and resolutions. Students learn how to use and integrate the programmes Photoshop, Dreamweaver and Flash. The course includes elementary exercises in HTML and CSS. (Personal knowledge and experience form part of the portfolio).

Title of Course: Web Design - Advanced
Duration: 125 hrs, 8 credits

Aims and Content: The programmes Dreamweaver and Flash are studied in depth. Previous knowledge of Photoshop is a prerequisite. Students familiarize themselves with the Open Source image processing programme Gimp and with the Linux Operating System. The course includes intermediate-level exercises in CSS code languages and examples of different CMS systems. The programmes Photoshop, Dreamweaver and Flash are integrated in theory and practice.

The course focuses on how web producers reach their target groups and how they create optimal visibility on the net. Students learn how their own web products can be made useful and accessible and which factors and properties make their pages attractive (colour, form, function). The factors that influence the optimization and indexation of a search engine are examined and analysed. The success of the participants' own products is analysed with the help of the statistical tools and techniques available on the web. These tools may help to improve and develop the students' own products.

Title of Course: Manuscript and Storyboard
Duration: 25 hrs
In order to produce animations, advertisements or cartoon narratives it is necessary to use both manuscripts and storyboards. They are the foundation on which you build the visual/audiovisual narrative. The course helps you to turn an idea or a thought into a narrative, and to build the action in such a way that the message reaches the target group most effectively. The storyboards provide you with the frames within which you can experiment with shapes and colours. Storyboard artists are a separate professional group, who often work freelance and cooperate with advertising agencies.

Title of Course: Multimedia Production

Duration: 100 hrs, 6.5 credits
In this module you learn how to create a multimedia site, animation or a video. The process begins with the manuscript and ends with the final product. The section Manuscript and Storyboard is taught in conjunction with Cartoon Art and Design. You learn about the properties and requirements of multimedia products, and the ways they differ from other forms of visual narration. Still images, video material, and animations are optimized for the web. The course also includes photography, filming and work with video cameras, as well as the editing of audio and video material.

Title of Course: Graphic Production
Duration: 125 hrs, 8 credits
This course teaches students how to make original prints for screen prints and offset prints. Students learn to construct digital originals and manual screen prints. The whole process from original to print is followed in the screen print course. The properties of different screens and print materials impose different requirements on the construction and lighting of the originals. The course includes colour theory. The printing process is taught in the Handicraft programme.

Title of Course: Cultural Production
Duration: 50 hrs, 3 credits
This module studies the work involved in the development of an idea into a finished graphic or audiovisual product. Events management, brand/ image building and sponsor marketing have become more and more important. Many designers have to do their own producing.

Title of Course: Projects/ Portfolios
Duration: 150 hrs, 10 credits
Aims and Content: This unit contains work on individual projects, which may be commissioned marketing orders, informative or pedagogical web sites, personal web sites or multimedia products. Portfolio work is included. Students continue to produce material for the web, such as photographs, pictures, texts, animation, sound, videos. The final project may be a commissioned project or the student's own portfolio, which may be a multimedia web site (animation, sound, video), a video/animation product or a graphic entity, such as a screen triptych for the spring exhibition.