Web Design and Advertising

Core Subjects:

Title of Course: The Structure of the Internet

Duration: 50 hrs

Aims and Content: Students learn about the history of the Internet, its structure and
functions, web readers, different types of pages and servers. The course
provides background information and is a basis for the other course units.

Title of Course: Image Processing

Duration: 125 hrs

Aims and Content: Students familiarize themselves with the
programmes necessary for web production, such as Photoshop,
Dreamweaver and Flash, as well as different kinds of production
techniques. The course focuses on the optimalization of images,
videos and animations for net production. Students work with both
theory and application. The programmes Photoshop, Dreamweaver and
Flash are integrated into their work. (Personal knowledge and
experience form part of the portfolio.)

Title of Course: Layout

Duration: 75 hrs

Aims and Content: Students learn about the primary constituents
of layout (colour, form, typography and composition) as well
as the critical study of the quality, technique and aesthetics of images.
The course focuses on the ethical and aesthetical basis of web
production. The programmes Photoshop, Dreamweaver and Flash
are integrated both into theory and practice. (Personal
knowledge and experience form part the portfolio.)

Title of Course: Web Production

Duration: 150 - 175 hrs

Aims and Content: Students learn to use the programmes Dreamweaver
and Flash. Previous knowledge of Photoshop is a prerequisite.
The course focuses on how a web producer reaches the relevant
target groups. students learn how to create optimal conspicuousness
on the net and how a web production can be made usable and available.
Ethical considerations are integrated into the course work. (Personal
knowledge and experience form part of the portfolio.)

Title of Course: Flash

Duration: 150 - 175 hrs

Aims and Content: Students familiarize themselves thoroughly with Flash
as a tool for web production and with current animation techniques.
The course focuses on how a web production can be made interactive.
Theory and practice are integrated. (Personal knowledge and
experience form part of the portfolio.)

Title of Course: Marketing and Advertising

Duration: 75 hrs

Aims and Content: Students first take a course in the elements of marketing in which
they learn to look at marketing as a phenomenon. The course then goes
on to consider different methods of marketing and advertising on the
net, for example maps, banners, discussion groups, e-mail, blogs and
videos. The course examines the factors and properties that make
net pages attractive, such as colour, form and function, as well as
the factors that help to optimalize and index a home page in a search
robot. The programmes Adwords and Adsense are part of the course.
(Personal knowledge and experience form part of the portfolio.)

Title of Course: Web Trade

Duration: 75 hrs

Aims and Content: Students learn about web trade as a social phenomenon, its
opportunities and channels. Ethics and aesthetics are integrated
into the course. Students learn critically to scrutinize different
ways of marketing on the net and how to optimalize a web production
and make it a good seller. How can a production be made conspicuous
and applicable, and how can interactivity be achieved?

Title of Course: Statistical Tools

Duration: 25 hrs

Aims and Content: Students are introduced to different statistical tools which
enable them to measure the success of their own web productions. They
learn to use these tools to improve and develop their products.